As the host of The Drive with Steve Jaxon, Mon-Fri 3-6 pm on Santa Rosa’s KSRO, Steve is the ratings leader and a superstar in Sonoma County. Listening to The Drive is like sitting in on the official round-table of Sonoma County, the Bay Area and the nation, with a steady stream of guests who join Steve to discuss anything and everything topical. Steve is President of Vicario Productions which produces The Drive, California Wine Country and other shows.
California Wine Country is recorded live on Wednesdays from 5:00 to 6:00 pm during The Drive (3-6pm) on KSRO. Given the show’s location in the heart of wine country, Steve is able to interview a roster of guests that is second to none. The show has been twice awarded at the international Taste Awards, for Best Critic and Review series (2015) and Best City or Regional Program (2017). The picture shows Steve receiving his first Taste Award in Los Angeles.
California Wine Country co-host Dan Berger is known around the world as a wine judge and journalist. He was the LA Times wine columnist from 1988 to 1996 and in the heyday of newspapers his wine column was published in over 100 papers. He has also written and published four books on wine. Steve’s nicknames for Dan are “The Laydown King” and Dan “Lay-It-Down” Berger, because of Dan’s preference for good aging and for the enormity of his personal cellar.
Dan is also a well-known wine judge, who judges for competitions all around the country as well as in his own annual competition. He began his career as a journalist covering sports and compares that to covering wine, where in both fields, there are new competitions and new products coming out every year. Dan writes a weekly column on wine for The Press Democrat in Sonoma County and his subscription newsletter, Vintage Experiences, has been published weekly for almost 20 years.
Tom is a frequent California Wine Country guest and a long standing friend of the show. Simoneau Vineyards lies on 12½ acres on the western side of Alexander Valley, just outside of Healdsburg, California, in Sonoma County, which he and his wife Brenda Lee bought in 1988. From 1983 to 2004 their wines have won countless gold medals and Sweepstakes awards. After some of their wines won ten gold medals, they decided to go pro with the 2005 Simoneau Vineyards Cabernet Sauvignon. Today the Simoneau portfolio includes the Brenda Lee Chardonnay, a Chardonnay Rosé, a Bordeaux blend called FenceLine, and a Cabernet Sauvignon.
Barry Herbst is also a frequent guest on California Wine Country. Barry is the wine buyer at Bottle Barn, our on-air radio sponsor. In that capacity he is responsible for the selection in one of the biggest and busiest fine wine retailers in all of wine country. His thirty years of experience in the wine world began in LA’s most celebrated restaurants, including Chinois on Main and Osteria Angelini. Later, Barry was General Manager of the Rare Wine Company in Sonoma and worked with Soutirage and Bounty Hunter Rare Wine & Spirits in Napa Valley. Barry Herbst is also called upon to serve as a judge in many renowned wine competitions.
Our guests are the leading vineyard owners and growers, label owners, winemakers and wine promoters, experts and judges in the business. To see the CWC guest list, look under “Recent Podcast Episodes” on the right sidebar of this page.
We invite all of our guests to promote their appearance on California Wine Country to their audiences, in all of their marketing publications, including websites, emails, social media, signage and any other way.
Share the news with your personal network: Your friends and colleagues will be interested to hear your episode.
Announce your episode to your Social Media audience: Send a link to your episode page on the CWC site, with an invitation to subscribe to the podcast.
Email promotion: If you send regular emails to a subscriber list, announce your episode there too, with links to your episode page on the CWC site and/or to your website.
EMBED THE AUDIO PLAYER OF YOUR EPISODE ON YOUR WEBSITE: Create a page on your website about your CWC episode and share the audio player right there on the page. Good places to put the audio player are wherever it will be seen and heard the most, such as your home page, a dedicated blog post, or any page that will get high traffic. Here are the 2 easy steps to embed your episode on your website:
(1) Put a Link to your CWC Episode Page on your Website: Copy the URL of the page on this website that contains your episode and put it on a page your website. That will help your visitors find the episode and it also helps us with our page rankings.
(2) Embed the Audio Player of your Episode on your Website: To embed the audio player of your episode onto any page of your website, find your page and click on the “Embed” link under the audio player. It will display some code; copy all of it and paste it into your web page. This is an easy task for your web editor. Please contact us if you have questions or need assistance.
Download the CWC Promotion PDF doc here: California Wine Country PROMOTION.pdf.
Here is a sample California Wine Country Letter-Size Poster as a PDF and here is the editable Word doc of the same poster.
Use the CWC Logo: Guests may download the California Wine Country show logos from this page and use them anywhere in their promotional editorial. Here is the CWC logo file in three sizes: The logo above left is 288×288 pixels. The next one is 1080×1080 pixels. Both of these are saved at web resolution, 72 px/in. The last one is 2400×2400 px at 150 px/in., 16″ x 16″ finished size. This larger, higher resolution file is for a poster-size print or other use. The illustration of the logo over the vineyard picture is also at web resolution. Contact us if you would like to use the high res file. Please do not alter the logo in any way. Please also note that the full logo includes the names of some wine regions, while only the small version of the logo omits that portion of the design.